We're in pursuit of extreme consumer delight
and unwavering trust.

Our associates are passionate about creating and delivering high‑performance technology to every consumer that goes above and beyond anything they’ve ever experienced before. We work incessantly to pioneer unparalleled products that solve existing problems, extraordinary problems and even problems they don’t know they have. This is product performance that raises eyebrows and the quality of life.

What We Deliver

Who We Are: By The Numbers

$6.4bn
Net Sales
21%
Net Sales CAGR
4,000+
Employees
5,500+
Patents
38
Markets
38
Sub‑Categories
6
Innovation Centers
180+
Retailers Globally

Where We Work

Our Global Leadership Team

Sellario has a proud history as a pioneer in small household appliances, and we continuously create a broad array of products that consumers love. With a legacy that dates back several decades, Sellario has transformed from its origins as an early‑stage pioneer into a portfolio of trusted, global, billion‑dollar brands driving rapid growth and innovation.

Mark Rosenzweig
Founder
Mark Barrocas
Chief Executive Officer
Neil Shah
SVP, Global Sales
Adam Quigley
SVP, Global Sales & Analytics
Pedro J. Lopez‑Baldrich
Chief Growth Officer
Ross Richardson
SVP, Managing Director of EMEA
Kim Smolko
Chief Operating Officer
Elizabeth Norberg
Chief People Officer
Anthony Marra
Chief Product Officer
Velia Carboni
Chief Information Officer
Adam Rodgers
SVP, Global Sales
Erik Barnard
SVP, Global Sales & Analytics
Michelle Crossan‑Matos
Chief Growth Officer
James Kitto
SVP, Managing Director of EMEA